Purina ONE recently announced a partnership with actor Jesse Tyler Ferguson to promote its ONE Difference campaign, which benefits the Petfinder Foundation and celebrates those dedicated to making a positive difference in the lives of dogs.
As part of the campaign, the brand recently teamed up with Ferguson and spcaLA to host an event in Santa Monica. Society for the Prevention of Cruelty to Animals Los Angeles (spcaLA) is known for developing the Helping Enhance Animals’ Lives (HEAL) program which provides shelter dogs with enrichment activities and basic obedience to help lower their stress and make them better candidates for adoption. During the event, adoptable dogs walked a red carpet, showcased their smarts on stage and charmed attendees from their makeshift green room. Ferguson joined the fun, walking the red carpet with his recently adopted dog, Fennel.